Launched to mark the 50th anniversary of 007, the official James Bond 007 fragrance for men has already been described by GQ Magazine as, “The most dangerously sophisticated fragrance in the world”.
Design, they say, is everything and the sleek dark blue glass flacon with its silver twist cap and subtle 007 embossed logo takes its inspiration from Bond’s state of the art gadgets.
To create the fragrance, a handpicked selection of traditional, authentic and unmistakably British ingredients have been fused together to create this sophisticated namesake scent. Dedicated to the legendary British spy 007, this classic and unmistakably masculine fragrance blends vetyver, lavender and crisp apple for a fresh and powerful experience.
Greg Williams is the renowned 007 photographer who will bring the advertising campaign to life, having already worked on the hugely successful campaigns for DIE ANOTHER DAY, CASINO ROYALE, QUANTUM OF SOLACE and of course, the hugely anticipated SKYFALL. Just don’t expect to see a Bond you recognise. “It’s all about the look and the iconography of Bond,” explains Greg. “I took inspiration from the original illustrations found on the early Ian Fleming books and aimed to harness the dream of Bond through cinematic lighting and by keeping his face a mystery.”